Lerato Chiyangwa
Lerato Chiyangwa
Communications and Public Relations Consultant
Communications and Public Relations Consultant
SUMMARY
I Help Innovative People And Large Companies Have Captivating Conversations In The Media
Passion
I am a contributing writer to the following platforms: CheckOutAfrica, Huffington Post South Africa, iAfrikan, The African Exponent and WomenChangeAfrica. As well as seen in the Huffington Post U.S. and Teakisi.
Independence
Seasoned experience in Corporate Communications: Marketing, Media, Public Relations and Social Media. With a good grasp on data analysis, proficiency in Microsoft Office (Excel, PPT and Word). Furthermore, competency in Wordpress for blogging and platform/ website building.
Additionally, I have built a strong network of Tier 1 International, Pan-African and Sub-Saharan African Media contacts and played a major role in achieving high quality media visibility for clients. Particularly my former client work towards Innovation Prize for Africa 2017 (IPA2017) media outreach which resulted in a highly successful edition with over 1600 media hits worth over USD$1.5 million.
I have also been instrumental in elevating the quality of Social Media Content Development and LinkedIn Campaign execution for various clients.
Lastly but not least, I have effectively contributed to New Business Request for Proposal documents (RFPs), particularly in the areas of Research and the Creation of Infographics from inception to execution.MY MOTTO
“You are the sky. Everything else – it’s just the weather.”
CURRENT POSITION
APO Group
Senior Account Manager
May 2020 - Present
• Team lead for several prominent clients in various sectors such as health, tech, sports and more.
• Managing media relations and social media communications for international and locally based clients that focus on building their brands and growing their products primarily within the continent.Self Employed
Freelance Communications and Public Relations Consultant
June 2018 - May 2020
Ad hoc consulting, short and long term contracted freelance projects for individuals and companies based across the African continent; specializing in Media Relations Management and Social Media Communications.
Placed interviews in;
Bloomberg South Africa
Bloomberg Nigeria
TechPoint Nigeria
CNBC Africa
African Mining
Mining Review
The Guardian Nigeria
THISDAY Nigeria
Arise News/ Arise TVAd hoc consulting clients;
• Kanu Nwankwo, Former Arsenal Star and Founder of Kanu Heart Foundation.
• Enterprise Singapore Group.
• Benjamin Sporton former CEO, World Coal Association.
• Michael Kent, former Founder & CEO, Azimo.Wimbart
Senior PR Account Executive
August 2018 - December 2018
Speech Writing;
• Drafted a speech for the U.K. High Commissioner to Tanzania; for an inauguration event that she attended and hosted.
Social Media Communications;
• Strategy, lead generation, content creation, community management, influencer management and advertising management for an innovation and start-up client.Media Communications;
• Sourcing and generating of client interviews for Fintech, innovation and start-up clients.Djembe Communications
Senior Account Executive
January 2018 - June 2018
• Extreme understanding of the media relations space and able to deliver strategic media relations opportunities in tier 1 publications for client accounts.
Name of publication placed in Q1, 2018:
-- Africa On the Rise-- Forbes
• Experienced in running various social media campaigns on different social media platforms. -Currently running and managing a LinkedIn campaign for a Leading Remote Services company.Djembe Communications
Account Executive
September 2015 - January 2018
• Experience writing blogs for the company's website.
-- Hot topics covered: African Culture, Education, Digital, Innovation, Lifestyle, NGOs, Opinion & Analysis and Politics in Africa.
• First phone interview six months into my PR career was with Colin Gayle, Founder & CEO, Africa Creative Agency for a co-written blog entitled Smartphones & Africa's Digital Music Platforms.
• Independently placed several media articles in top tier publications, with the target media being Sub-Saharan and Pan-African. For both the clients and thought leadership team.
-- Hot topics covered: Africa, Communications, ICT, Innovation, Technology and Public Relations.
Names of some of the publications placed:
--African Business Magazine.
--Africa Business Communities.
--African Leadership Magazine.
--Africa Updates.
--Disrupt Africa.
--ITWeb Africa.
--KenyaBuzz.
--Media Update.
--Moneyweb.
--New African Magazine.
--New African Woman Magazine.
--The Nerve Africa.
--Radio interview placed in Dakar-based West Africa Democracy Radio.
--VentureBurn.
• Moderated three Tweet Chats entitled:
--Opportunities for Innovation and Entrepreneurship for Women in Africa.
--A trip to Africa: discussing the amazing monuments, sites, and heritage in Africa.
--Education Made in Africa: addressing literacy issues across Africa and how to overcome them.
• Experience with Social Media Campaigns foot holding the launching and driving of Webinars, Tweet chats, LinkedIn campaigns and Photo contests, that run every two months. Involving high profile and renowned partners with a focus on African innovation and uplifting Africa.
• Experience with Hootsuite, Cision Point, WordPress, and Sysomos.
• Experience with Social Media Content Creation, Marketing, Reporting, and Strategizing.Djembe Communications
Communications and Public Relations Intern
June 2015 - September 2015
• Supported the Djembe Communications Team in Dubai, and the wider international team.
• Conducted client and industry specific research on companies associated with Djembe.
• Media training and monitoring.
• CisionPoint and Hootsuite equipped.
• Conducted new business leads.
• Writing blogs for the Djembe website.
• Digital stakeholder mapping.
• Developed media lists.
• Follow ups for press releases.
• Developed Infographics for clients and the wider team.
• Global research project for a client in Angola.Social Feed
Check out my latest updates!
The Blog
Like all explorers, we are drawn to discover what’s out there without knowing yet if we have the courage to face it. - Pema Chödrön
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© 2016